Developing a Presentation – Extracting Ideas From Social Media

The range of media available to us today can be seemingly endless, and each type of media allows opportunities to develop presentation ideas. When stuck for a message for a meeting or event, your solution could be in one of the newest of the many forms of media – Social media.

When I talk about social media, this includes sites such as Facebook and MySpace which allow you to see and interact with others online. Social media is an online presence where the content is produced and shared by the users of the media rather than the operators of the system.

These sites incorporate a function where users are able to provide updates about what they are doing and thinking about and users also have the capacity to upload pictures and clips which have caught their attention or interest.

A clip which is widely shared in this way is referred to as having gone Viral. Introducing your presentation through referring to a viral clip or posting from social media establishes a link with those of your audience who had previously been exposed to the clip. It also demonstrates to your audience that you are aware of things happening in the broader community.

There are however things to be aware of in relation to the use of “Viral” media. The first is that the on-line world moves extremely quickly and where clothes might last a season (or more) things that are current and everybody is talking about today can be forgotten in a week or two. There are exceptions such as the audition clip of Susan Boyle which gained such a high and lasting profile in transitioned from social to news media, however for most viral media the shelf life is very short.

Also consider the audience when using social media references. Do you think the majority of the audience are likely to be familiar with social media? If so and you spend too much time describing the media article which they have already seen for themselves, their attention will soon wane.

From the opposite point of view, also be aware of making assumptions. If you introduce your presentation with a reference to a social media clip without enough content or background to explain it, those that have not seen the media item will not understand the reference. In practice it is a balancing act and the successful speaker will need to find a middle point to meet the whole audience.

Another social media platform is Twitter, and no, those posts from people using the site should not be referred to as a twit, rather they are called tweets and provide a very short comment about what the user is thinking.

An interesting function in Twitter is the trend information. Trend data allows users to see what topics and authors are currently popular and this, like the viral clips, provides an insight into what things are of interest to many people at any given time.

Incorporating content that you know is on broad interest is going to increase your opportunities to engage your audience and bring them with you through the presentation journey.

Tips for taking telling to a true transfer of ideas

· Social Media can provide very up to date information on what is of interest in the community
· Use social media that is fresh and recognise it’s generally short shelf life.
· Provide an appropriate amount of context around the social media content, don’t over explain or provide too little background

Battery Operated Digital Photo Frame A Brilliant Present

The kind of technology present in the manufacturing industry today has allowed for the production of such unique and innovative products like the battery operated digital photo frame. Due to its extremely unique features, it has been described as a one of a kind product. This device comes in quite handy as it allows for the user to actually store and view all their photos without having to print or access them through a computer. This digital photo frame cannot be compared to any old fashioned photo frame since it allows you to store a fully developed film picture at one go. You will also be able to view all your photos in the most effective and simple manner and this is through a slide show. Since a photo frame is usually displayed on top of a table or pinned up on a wall for everyone to see, with this battery operated digital photo frame you have the option of setting it to automatically display a different picture on a daily basis depending on your selection.

Unique Features:

Some of the exceptional features of this digital photo frame include:
- has a screen size of about 7- 20 inches
- high definition JPEG photos saved in any format
- highly portable
- operates through a rechargeable battery
- It has a display with a function similar to a desktop screen saver or a wall paper which saves all your photos in a slide show format
- It also comes with an adjustable timer for photo display while the more superior models come with a feature which makes it possible for you to send photos to your printer
- It has also an enabled video mode option which makes it possible for you to record movie clips
- has a video photo display which can be used for internet access as well as loading photos through some of the well known photos sharing sites such as Flickr and PhotoBucket. You can also do this through your email account

Benefits:

- The unique features found in this device has made it possible for user to enjoy numerous benefits. Some of these include the fact that it comes with a camera memory card which acts as the medium through which your photos can be put up on display. Some of these digital photo frames also come with extra storage space for that extra convenience for you.
- Through the availability of the USB port fitted on this digital photo frame, you will be able to easily upload your photos and also transfer and share files with your friends and loved ones.

As previously stated, these digital photo displays range between 7 to 20 inches. A large number of the 7 inch sized models display the pictures in a 4 by 3 ratio with some models even stretching up to a width of 15 by 9 ratio. However, the 4 by 3 version is mostly preferred by most people since it is the key ration used by cameras. Through the mentioned video mode option which allows you to create short clips, you will be able to enjoy this even more as you listen to the quality sound from your videos with the help of the built-in speakers.

The New Ultimate Listing Presentation – Secret to Finding New Listing Leads

Here is the best-kept secret about finding new listing leads.

Most agents know what to do when a customer fills out a CMA request on his website (or calls to ask for one). The problem is that those are few and far between. Right? Right. Another concern is that most sellers who ask you for a home valuation also ask several other agents at the same time.

Why do you think that you always seem to be competing with other agents on listing presentations, anyway? Here’s why. We all use the same two age-old favorite and often touted sources of seller leads: FSBO (for sale by owner) sellers and expired listings.

Just like the CMA requests, the problem with both FSBOs and expireds is the fact that you’ll be competing for those listings with the hungriest and most aggressive agents in your market. Have you noticed? I sure have.

And while both FSBO’s and expireds are good sources for listings, those properties tend to be tougher to sell, either because the seller is unrealistic or because the property has been stigmatized by having been on the market since well before you get to list it. That makes typical listing leads lower quality and harder to win. Not a great combination.

I like getting my seller leads from a place where nobody else is looking: from buyer leads! What?! That’s right – from my buyer leads! Let me explain. According to the National Association of REALTORS, first-time homebuyers account for 40% of all real estate purchases.

That 40% number has held constant for years and shows no indication of changing any time soon, although last year with the government sponsored first time home buyer incentives, it did spike up to 47%, but as soon as the program ended, so did the spike. One thing is for certain: none of these first-time homebuyers are listing leads!

Another 23% of homebuyers are looking for investments, while 13% are purchasing vacation homes. Of the investment properties, some are bought to “flip,” while others are bought to hold and rent. The same is true of vacation home sales: many are bought to hold, while many others are step-up purchases, resulting in potential listings as well.

That being said, the best numbers from the NAR tell us that 52% of all buyers are also selling – some in the same markets as their new purchases and some in other markets – so more than half of the buyer leads that you get will also be sellers.

Here’s the little-known secret that will give you the first, and hopefully only, shot at those sellers: Buyer leads almost always find a replacement home before thinking of selling.

As professionals we understand that this is not in the correct order, but our clients typically get it backwards. The human psyche is hard-wired with a security need. We don’t quit our job until we line up another. We don’t sell our car until we find the new one. The same is true with real estate.

The key to generating an unending supply of fresh listing leads is to generate lots of buyer leads and then find the half who are selling too. In most of those cases, you have the opportunity to list a home without anyone else’s knowing it’s going to be on the market. What a huge advantage!

So over half of the buyers will either have a home for you to list or – better yet – have a listing lead you can refer to an agent in another market, giving you a referral fee with very little work involved! No picked-over expireds. No FSBOs that know it all. Just an endless supply of new inbound seller leads with no competition.

And having that endless supply of inbound listing leads is the key to becoming the dominant listing agent in your market. Now I’m going to share an added benefit of generating your own inbound customers.

Never worry about violating the “do not call” regulations again.

In March of 2005, the FCC imposed a $770,000 fine on a Phoenix, Arizona, mortgage company for violating the Federal Do-Not-Call Law. The FCC alleged that Dynasty Mortgage made 70 calls to 50 homes in Arizona and California between March 2, 2004, and January 20, 2005. A fine of $11,000 per incident was imposed on 70 separate counts, and the company was given only 30 days to pay the fine.

Curtis White, Dynasty’s president, said that his company had extensive systems in place to try to ensure that any do-not-call numbers were not called. However, some calls may have been made mistakenly because of a “flaw in the system,” and the company is now working to fix the problem.

If this example doesn’t make you think twice about cold calling, nothing will! I can remember many days of cold calling when I would make more than 70 calls! It would be easy to violate the DNC laws accidentally by calling homes that “showed” to be “okay” on the latest list (which may have been out of date at the time of your calls). And $11,000 is a huge marketing cost to incur accidentally.

So how can you be certain that this kind of disaster never happens to you? By making only prospecting calls to inbound leads! How can you do that? With lead capture gateway technology, every lead is permission-based. By this, I mean that the lead has first contacted you and given you his phone number and, with it, implied consent to market to him.

The Federal Do-Not-Call Law is very clear on the fact that, in such instances, there’s a three-month window of exemption from the date of inquiry. And your innocence is very easy to prove if you have a time-and-date stamped inquiry on file for each lead. Inbound Internet leads are the safest of all leads to call – period.

So how safe is your marketing? Do you have efficient lead capture on your website? If you don’t, the first step to becoming a dominant real estate agent is having too many customers. You really have to start there. Everything else is second to that.

Today, the lead vendors and national real estate companies are spending lots of money tapping the Internet, and if you’re going to compete with them, you’re going to have to have technology that places you on the same level with them.

What’s next? In the next chapter, we’ll start discussing the actual listing presentation that I used to list 114 homes in a single year – all at 8% or more! What’s the key to building your credibility as a listing agent?

How can you go up against the top agents in your market and come out with the listing? How can you be totally confident walking into every single listing presentation? How can you make your presentation different from every other agent’s in your market?

All these questions will be answered in the next chapter, so you won’t want to miss it. In the meantime, work on getting your technology and your advertising in place. There’s never going to be a better time to start than right now.