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Marketing With Presentation Folders

Design Presentation Folders for the Long Term

Professionally designed presentation folders offer a unique advantage over many other forms of advertisement because, often, customers or clients keep them and use them over and over again, which keeps your company name out there, reaching farther and wider audiences than you initially planned for.

Choose Quality Presentation folders

For most forms of print advertising, such as business cards, postcards, brochures, and the like, you can shop around and often, get by with the most affordable price and no one will know the difference. However, presentation folders need to be not only attractive, but strong and sturdy as well, even if you don’t put much in them. Let me illustrate: Recently, a friend of mine began house hunting. She initially looked at a mobile home park but then changed her mind and decided to stick with traditional housing. Everywhere she goes, she takes the presentation folder from the first place she looked – the mobile home park. Just the other day, over lunch, she was showing me listings she had printed from the Internet and had organized in her presentation folder. Even though the mobile home park did not get her business, they have no idea how much free advertising they’re gaining because of my friend.

I’ve done it myself. I’ve used presentation folders that I’ve received from job training sessions for years afterwards to keep papers organized. There are countless uses for these little gems and if your logo and business name is affixed prominently on the outside, your advertising budget may not take quite as big a punch when you consider the long-term effects of the folders.

Design With the Eco Conscious in Mind

There’s a growing segment of the population that will reuse almost anything until there’s nothing left of it simply to prevent as much trash as possible from ending up in the landfills. This group reuses aluminum foil, envelopes, and makes scratch pads out of used calendar pages. People used to laugh at them but as more of the country and more products become environmentally friendly, fewer people laugh. That means more people are reusing presentation folders instead of throwing them away. That means more people will see your company name and while it may not cause a rush of business, it will serve as another avenue to keep your name in the minds of the public.

Keep this in mind next time you order presentation folders for a team meeting or to present to clients. Chances are, many more people will see them than you originally thought.

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15 Techniques for Winning Negotiations

As a small business startup or current owner, learning negotiating skills is very important. Believe it or not, there are literally thousands of negotiations that can affect your business and your bottom line. These can be items as simple as getting a discount for your business cards or as complicated as a facility lease. It might be negotiating pay plans with employees or payment terms with a supplier.

The bottom line is most schools do not teach the art of negotiating. And believe me, it is an art, a talent, a skill! For some small business owners it comes naturally. For most of us, learning the art of negotiations comes through necessity, effort, and experience.

Here are 15 techniques that you might consider as you become a master of negotiating:

  1. Always leave some money on the table.
  2. Never compromise on your principles.
  3. Try to judge what’s fair from the other side’s point of view.
  4. Write down your goals and scenarios before every negotiation.
  5. Ask questions.
  6. Information is power.
  7. Discuss only broad terms and conditions on the onset.
  8. Whenever possible, let the other person make the first offer.
  9. If you must make the first offer, make it high.
  10. Always encourage the other party that we are making a deal.
  11. Always come down very slowly if you are selling, and up very slowly if you are buying.
  12. Never give up a concession without getting one in return.
  13. Never lose track of how many concessions you have given up.
  14. Be skeptical about deadlines. Most are negotiable.
  15. Never let an issue be discussed unless you are prepared. Sleep on it.

The next time you are in a position of give and take, you are in negotiation. As a small business owner, this can happen more frequently than not. Most of the time there will be no clear winner but rather some manner of satisfaction on both sides. When this results, your negotiations have probably been successful. The important thing is to understand that the skill of negotiating is a learning process. The four Ps of negotiating: plan, patience, persistence, and practice are crucial to developing strong alliances and relationships that can continue in the future.

Think about these 15 principles and watch as you get the discount, free rent, the next sale, or extended payment terms. Then get ready to move on to the next negotiation, because there is always another one right around the corner.

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A Brief Guide of Bentley Motors, Past and Present

Bentley Motors in Crewe, England has a lengthy history of both the manufacturing and the racing of luxury cars. The company was founded in 1919 by its Walter Bentley, known previously for his range of military aero-engines, in particular the engine for the Sopwith Camel.

It was from here Walter Bentley found that his use of aluminium in the construction of his aero-engines and components both gave better performance and durability, let alone many options for casting and machining. As at this period in history many manufacturers were still replying heavily on cast steel components, thus making them heavy, prone to overheating and less durable.

So with this new type of engine, Walter Bentley applied it to the first cars and in 1921 the first Bentley the BR1 came off the production line. A year later Bentley cars were seen at numerous races and hill-climbs around the UK and even entered into the American Indianapolis 500 endurance race. But it was two years later in 1924 when Bentley was finally put on the map with a coveted win at the Le Mans 24 Hour race in France. To top this Bentley cars went on to win no less than four consecutive race wins from 1927 to 1930.

After the 1929 Wall Street Crash in the USA, Bentley car sales severely slumped world-wide. The problem became so severe the company was sold to the Rolls Royce Corporation in 1931. Fast forwarding to the present-day, the Bentley marque which has been owned by the German car manufacturer Volkswagen AG since 1998 is proving to be now as popular as ever. Even with the current global uncertainty the Bentley brand is enjoying a re-surge in sales in many emerging markets around the world, like India, Qatar and China.

Bentley has gone through much transformation in the last 10 years with its new owners, the cars are still hand-made and hand-finished in the same factory in Crewe, plus they are still produced with such high standard and attention to detail.

The new 2012 Bentley Continental GTC has just been launched just over a month ago and features an all new lighter body and chassis, with a slightly more powerful engine which will also run on bio-ethanol fuels. The car has received much critical acclaim and all important new orders.

Other new forthcoming developments are the option of diesel engines across the range of vehicles. The diesel engines expected to be used are the V8 TDi and V12 TDi powerful and economical engines, which have been developed by the Volkswagen group.

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